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It was in 1860 that Edouard Heuer founded his watchmaking
workshop in St-Imier, a village in the Swiss Jura region. It soon became an
international reference for sports and prestigious watches. The brand is founded
on solid historical values with the emphasis on innovation and a passion for
sports. Since November 1999, it has been owned by the world’s foremost luxury
group: LVMH (Louis Vuitton–Moët Hennessy). With Zenith, Ebel, Chaumet, Benedom
and Fred, TAG Heuer is now part of the world’s fourth largest watchmaking
enterprise at the heart of the LVMH Watch & Jewellery branch.
Official timer to the World Ski and Formula 1 Championships,
the brand constantly derives new technologies, expertise and its own highly
distinctive spirit from this activity. TAG Heuer is also heavily involved in the
world of sailing, and partners many sportsmen in disciplines such as athletics.
Edouard Heuer was passionate about precision. When he
founded his workshop in 1860, he had only one aim: taking time measurement to
greater heights. Since then, the company has always been in the avant-garde of
watchmaking, whether in terms of technology, the choice of materials or design.
From the first patent for a chronograph mechanism in 1882 to the 1998 launch of
the Kirium Ti5 in grade 5 titanium and carbon fiber; from the first chronograph
measuring 100ths of a second (1916) to the first analog display quartz
chronograph (1983), not forgetting the first automatic chronograph with a
microrotor (1969), Heuer wrote some of the greatest chapters in watchmaking
history. This mastery is reflected in the impressive number of patents making
TAG Heuer one of the key references in Swiss Made watch-making know-how. For 141
years, the company has confirmed its initial vocation: producing watches that
constantly push back the frontiers of precision, reliability and aesthetics.
That is why the TAG Heuer philosophy is symbolized by the slogan “Swiss
Avant-Garde since 1860”. |
